Our Mission Statement

Raine & Horne commenced its business operations in Sydney Australia in 1883 by Tom Raine & Joseph Horne.

Since then the company has become one of the principal Real Estate companies, employing more than 4,000 people in over 400 offices across Australia of which 95 are located in Tasmania. In addition our extensive International network continues to grow and now extends across several countries, including: Malaysia, Indonesia, India, Japan, Papua New Guinea, Singapore, Thailand, Europe, United Kingdom and the USA.

To manage our dramatic growth we have developed procedures, processes and practices that form the foundations for our continued success in the industry.

We are also committed to keeping our offices at the forefront of innovation and technology to ensure that we keep them at the forefront of their chosen geographic market, and thus enable them to maintain a competitive and sustainable business advantage.

Some of these foundations are unique to Raine & Horne; in particular the fair and equitable distribution of commission fees following a successful sales process are distinctive to Raine & Horne, along with many other unique partnership initiatives.

Our Policy and Procedures manual covers the prerequisites that are required by our business and our partner franchisees. The Policies and procedures are clear and concise and promote an environment that suits all parties, they provide clear and concise policies to work within, and our supporting procedures and practices support each area of our business activity.

As we have grown in size and popularity we have increasingly required a clear, consistent and instantly recognisable public image, which can be associated with un-rivaled levels of service in our chosen market.

Our Communications and Advertising policy covers the way in which we underpin our image as Australia's leading service driven real estate company.

We know our franchises appreciate the level of detail supplied within our business system manual, which is not designed to be restrictive or prescriptive, but simply to supply the necessary ingredients that will allow our respective businesses to prosper and evolve in a way that is comfortable to all parties associated with our business.

If you are in any doubt or wish to discuss any points of our Franchise system please contact our Business Development Manager on 07 3031 0333 or email franchising@rhtas.com.au who will be pleased to provide any further clarification.

Confidence is a great feeling…

it’s the feeling you get when you work with professionals with a proud history and an exciting vision for the future that includes you.

Achieve a lifestyle of wealth, pride and security Our mission is to create a dynamic franchise network, embracing a culture of professionalism and support that will make it easy for you to realise the life you’ve always dreamt of.

Have the leisure to enjoy your time As a family organisation with 122 years of success in real estate, we understand the importance of a good work/life balance. Our many franchisees appreciate this too. That’s why we’ve developed tried and tested systems to save you money – and increase profitability – and save you time, allowing you to enjoy the lifestyle you deserve.

Be in control of your future We recognise the entrepreneurial skills and creativity you contribute to running your business, so we will never dictate how to run your office. Instead we will provide you with the tools and as much advice as you need to help you achieve your goals. Working with Raine & Horne means you can expect to be part of a network that is large enough to provide you with the kind of support that will see you succeed, and give you the freedom to make a difference.

Be part of a top team Most people want to deal with a company they feel they can trust. When you combine the Integrity of our brand, your local Trust and the contribution you will make to the growth of your Community, the Raine & Horne network is a great place to belong.

Established in 1883 Raine & Horne is Australia ’s oldest family real estate firm, still owned and operated by the Raine family.

The famous yellow and black colours have become synonymous with real estate in our country. Research carried out on public perception, rates Raine & Horne as one of Australia ’s highest profile real estate companies, further proven by extensive ongoing marketing campaigns ensuring high brand recall and awareness, attracting clients and increasing business for your office.

Brand coverage:
You will benefit from a network of over 500 offices including Residential, Commercial, Rural, Project Marketing, plus Corporate, Auction and Financial Services.

It’s really simple, with Raine & Horne you stand out from the crowd.

Leading edge technology is the most important aspect of real estate marketing today. Raine & Horne is proud to offer a broad-reaching, advanced internet marketing strategy which is one of our most valuable services including the following:

- Online strategies guaranteed to give you the edge and to achieve the best possible outcome for you and your clients. The small details make a big difference.

- Website optimization to ensure that when a client searches for a property in a specific geographical area, via a search engine such as Google, your website is listed in the top 10.

- RH Premier – An advanced and interactive custom website for a unique property requiring unique marketing. The website includes interactive images, virtual tour, floor plan, slide show and more.

- Hosting, positioning and ongoing design and development for office website saving you from costly errors.

- Personalised website for individual sales consultants showcasing Agent Profile, Testimonials and with a direct link to listings and office website.

- Agents Xtranet – online resource library including marketing /listing kits, standard letters and forms, corporate style guide, operations manuals.

- RH Vision – Online training platform which utilizes the latest video streaming technology to distribute training to staff across our network. Exclusive to Raine & Horne for training when and where you want. Allows individual viewing and is a valuable tool for use in sales meetings.

- Online Statement of Attainment course – nationally recognized sales registration qualification for potential salespeople.

- Price by SMS, Talking House – innovative property marketing concepts.

- Hardware and Software advise support. We’ll keep abreast of new technology and keep you informed.

- Provision of telephone helpdesk for technical support and advice at no cost.

Be inspired, challenged, supported, skilled.

Specialised training and mentoring delivered by our industry-experienced, professional and entertaining Real Estate Coach including the following items:

- Induction program – regular programs offer a complete introduction to real estate and Raine & Horne systems.

- Skill Series program – Auction and Negotiating Skills

- Property Management Series – includes effective strategies to grow your rent roll and increase profitability.

- Executive Series – Three Day Retreat for Principals presented by some of the most recognized trainers available, designed to achieve greater business success.

- Training delivery – Web-based online, in training rooms in Brisbane and regionally and at your office by Raine & Horne’s Real Estate Coach.

- Raine & Horne Chairman personally visits each office to guide and mentor.

- Seminars to inspire and motivate business owners and salespeople alike.

- RHvision - All staff get access to Raine & Horne's unique online and offline training platform.

PEAK

Raine & Horne nationally runs a conference on the goldcoast bringing together the cream of the real estate industry from Australia and overseas.

- Careers Expo - Raine and Horne Tasmania is committed to improving the image of the Real Estate profession with the inclusion of staff and displays at the Annual Career Expo held at Brisbane Convention Centre.

- Raine & Horne places high emphasis on the importance of staffing your office, integrated with training and retention strategies.

- Today over 5,000 people work under the Raine & Horne banner.

- Career Information Sessions conducted in your area to attract candidates.

- Free Personality Profiling utilizing the McQuaig system to assess suitability of candidates to sales and the real estate industry.

- Access to graduates of Online Saleseperson Registration course exclusive to Raine & Horne.

- Human Resource management and industrial relations advice saving you time and allowing you to get on with other important tasks.

- We keep up to date with legislation and award changes and maintain relationships with OFT, REIQ, PSAQ, AWA and QREIOE

- Staff Recruitment Manual – includes sample application forms, interview questions, employment contracts to assist in recruiting quality staff.

- Annual Career Expo – Raine & Horne represents the network to assist in staff recruitment for the benefit of the group.

The Raine & Horne Career Lifecycle:
Traineeship>Salesperson>Team Leader/Sales Manager>Franchise Owner>Multiple Franchise Owner>Industry Leader

Raine & Horne marketing works hard for you.

With a network of over 500 offices worldwide there are tens of thousands of signs being erected and millions of dollars spent in newspaper, print, television, radio, outdoor media and Internet advertising. And, of course, high brand recall and awareness means more business for your office.

Ongoing public relations and corporate sponsorship keep Raine & Horne in the spotlight and ensure top of mind awareness.

Pre-produced media campaigns are available for you to use at no cost.
Promotional material and corporate wardrobes reinforce brand awareness.

Quality publications - Tasmania Newsletter, International Communicator and Property magazines promote a professional image.

Network Marketing Fund – We welcome and value new ideas and suggestions – this is our difference, and this is your opportunity to stand out from the crowd. This fund is designed to boost brand recognition across the network.

Online templates for the marketing of listed properties saves time, increases advertising impact and effectiveness, and ensures consistency and compliance with the Raine & Horne style guide across the network.

Presence at festivals and shows to promote the network.

Our aim is to provide customized support systems, providing the tools to set up and operate a successful real estate office.

This will assist you enormously if you are entering uncharted territory and setting up a business for the first time. We provide:

RHsupport - Ensures a timely and accurate response from a specialised head office staff member through this 24/7 online request system

Real Estate Industry benchmark information

- Business setup checklist – costs and tasks
- Cashflow budget assistance
- Market share analysis
- Assistance with strategic planning
- Training
- Staff selection and recruiting processes
- Marketing tools
- Advertising templates
- Operations manuals
- Auction services
- Preferred supplier discounts

The Raine & Horne network is a great place to belong.

- Quarterly and annual awards nights – recognition for hard work and outstanding achievments.

- National Convention 2005 held in Darwin – a great way to see the country, meet others in the group, and be motivated by a variety of guest speakers.

- Quarterly regional meetings and workshops keeping you up to date with the industry and an opportunity for you to network and get involved by sharing ideas.

- "Multi Million Dollar Club Membership once a cerian level has been achieved"

- Bi-annual Rural and Commercial meetings.

- Social functions – relax and join in the fun at golf days, fishing trips, race days & family picnics.

Raine & Horne encourages you to get involved at the local community level.

- Statewide youth development program support – Netball Premier League.

- Funding support for hearing impaired children – Hear & Say Centre.

- Support of the Keep Australia Beautiful Campaign.

- Dedicated Raine & Horne Compliance Manager provides service to franchisees of auditing business practices and developing strategies to ensure compliance with Office of Fair Trading standards.

- Systems audited: staff, management, administration, sales and marketing.

- Findings are reported to you to assist develop strategies for continual improvement.

- Close relationships maintained with OFT, REIQ, PSAQ, AWA and REEA.

- No initial up-front franchise entry fee.

- No fees on residential property management.

- Only 8% royalty fees on residential and commercial sales, and commercial leasing commissions.

- Only 6% on Rural Franchisees.

- Only $200 per month for the ongoing technology and online training.

- Minimal cost training sessions.

- Minimal cost award functions and seminars.

- Network Marketing contribution – 0.1% of gross commission.